LIMITED OFFER! SAVE UP TO $205*

Sign up for any plan by Dec. 15 and select Premier (free autoship) at checkout.

Bye-bye, before.
Hello, after-the-after.
Independent Optavia Coach and Client Joleen D., stands smiling behind a group of
Optavia products and Fuelings.
Through OPTAVIA®, Jouleen D. learned how to incorporate healthy habits into her life, which resulted in her losing 35 lbs.**, and being featured in PEOPLE Magazine's Beyond the Scale issue!
Bye-bye, before.
Hello, after-the-after.

Commit to transforming your weight loss journey into your life’s journey. Build lifelong healthy habits with our guidance, support and clinically proven plans.

Purchase between now and December 15, 2024 to save $205* on your first purchase and earn 35% Rewards on your second!

find your plan
Start Your Weight Loss Revolution.
My journey setup:
Journey & Habits
Coach
Community
Products & Plans
Save on your first order when selecting OPTAVIA Premier at checkout.†
Crush your goals on your terms.
Meal plans made to support you, no matter where you’re at in your health journey, even GLP-1 Nutrition Support Kits! Find the OPTAVIA plan that best fits your lifestyle.
More than 3 million lives impacted and counting.
How OPTAVIA works
Revolutionize your wellbeing by learning and adopting healthy habits that become second nature. Because you deserve a wellness journey with a clear path to success.
Lose weight. Improve mindset. Transition to healthy eating. Create healthy surroundings.
Sleep habits. Move more. Smartphone held by hand displays the my journey view in the
Optavia app.
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Set your ‘why’ and start a journey building habits to meet your goals.
It all begins with what you want to gain from your journey - your powerful and personal “why.” Now imagine achieving it with the support of your independent OPTAVIA Coach and Community, the Habits of Health® Transformational System, our clinically proven plans and scientifically designed products. OPTAVIA isn’t just a program; it’s the empowering “how” to your inspirational “why.”
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Set your ‘why’ and start a journey building habits to meet your goals
It all begins with what you want to gain from your journey - your powerful and personal “why.” Now imagine achieving it with the support of your independent OPTAVIA Coach and Community, the Habits of Health® Transformational System, our clinically proven plans and scientifically designed products. OPTAVIA isn’t just a program; it’s the empowering “how” to your inspirational “why.”
Lose weight. Move more. Improve mindset. Transition to healthy eating. Smart phone held
by hand displays the my journey view in the Optavia app.
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Lean on your support system - your independent OPTAVIA Coach and Community.
Your Coach will introduce you to OPTAVIA’s Habits of Health Transformational System, with the goal of adopting new healthy habits in key areas, including: achieving a healthy weight, healthy eating & hydration, a healthy mind, healthy motion, sleep and surroundings.
Your independent OPTAVIA Coach is your support, there to help you build healthy habits for life.
  • Studies show that support and guidance increase your chances for success in reaching your optimal weight.
  • 90% of Coaches started as Clients first! Navigate any challenge with confidence, knowing that your Coach has likely walked the same path and is ready to guide you through every step.
  • Your independent OPTAVIA Coach is your cheerleader, there to celebrate the little wins that pave the way to your major victories.
Two Optavia Community members smiling behind a computer screen.
Your OPTAVIA Coach helps you celebrate the little victories that add up to the big ones.
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Simplify your meals and learn what good nutrition looks like.
Crafted not just for losing weight, but for gaining a healthy lifestyle, our clinically proven plans make it easy to adopt the habit of enjoying six small, nutritious meals daily, spaced out strategically every two to three hours. This simple routine is key to reaching and helping you to maintain a healthy weight.
6 small meals a day
Fuelings Lean & Green Meals
(An example day following our Optimal Weight 5 & 1 Plan®.)
Fuelings
Choose from our range of Fuelings designed to cater to your tastes, including shakes, smoothies, bars and more.
Scientifically developed. Nutritionally interchangeable. Perfect for an on the-go lifestyle. Montage of Optavia Fuelings: strawberry shake, chocolate brownie and a cookie dough bar.
Scientifically developed. Nutritionally interchangeable. Perfect for an on the-go lifestyle. Montage of Optavia Fuelings: strawberry shake, chocolate brownie and a cookie dough bar.
Every month, all of your Fuelings arrive at your doorstep hassle-free. Enjoy the delicious flavors and the delight of this convenient delivery.
Lean & Green™ Meals
Not just Fuelings! Every day brings a new healthy habit as you learn how to make a Lean & Green Meal - even your family can join in.
Non-starchy vegetables. Healthy fats. Lean protein.  A Lean and Green Meal.
Non-starchy vegetables. Healthy fats. Lean protein.  A Lean and Green Meal.
Get ready to uncover what optimal nutrition looks like, making healthy eating second nature. Before you know it, you'll effortlessly embrace a nourishing lifestyle that is as habitual as brushing your teeth.
As Seen On
Shape Magazine logo.
People magazine logo.
Today Show logo.
Womens Health magazine logo.
Popsugar logo.
Smart phone with hand gesturing tap, using the meal tracker in the Optavia app.
Making healthy eating second nature
  • Access to over 200 approved recipes through the OPTAVIA App
  • Track your Fuelings and Lean & Green Meals with the OPTAVIA App
  • Follow the Lean & Green Guidelines to make your own recipes
  • Eat your Lean & Green any time of day, even dine out!
Mimi L.
OPTAVIA Client

“I have found the OPTAVIA App is a great tool to keep you on track, it’s full of amazing Lean & Green recipes, plus you can access it conveniently from your phone throughout the day, no matter where you are or what you are doing!”

Smart phone displays the Lean and Green Meals section of the Optavia app.
Mimi L.
OPTAVIA Client

“I have found the OPTAVIA App is a great tool to keep you on track, it’s full of amazing Lean & Green recipes, plus you can access it conveniently from your phone throughout the day, no matter where you are or what you are doing!”

Making healthy eating second nature
  • Access 200+ approved recipes through the OPTAVIA App
  • Track your Fuelings and Lean & Green Meals with the OPTAVIA App
  • Follow the Lean & Green Guidelines to make your own recipes
  • Eat your Lean & Green any time of day, even dine out!
Two smart phones overlap to show views of the meal tracker and Lean and Green Meals section of the Optavia app.
Ready to get started?
Find your plan
Frequently Asked Questions

An independent Coach will reach out to you to schedule your free health assessment to see what OPTAVIA Program is right for you.

OPTAVIA Premier is an autoship program that ships each month, so your progress will never be interrupted or delayed. While enrolled in OPTAVIA Premier, you will be charged the same amount (less any applicable Rewards) for your monthly orders, which will be billed to your default payment method, unless you cancel or modify your Premier Membership. You may cancel your Premier Membership up to the day prior to your monthly process date using the “My Account” page in your OPTAVIA Account or via the OPTAVIA App.

With your enrollment in OPTAVIA Premier, you will receive free or discounted shipping and earn Rewards on qualifying orders.

Shipping Discounts

  • Free shipping on orders over $300.00.
  • Flat rate shipping of $7.00 on orders between $175.00 and $299.99.

Rewards Savings

  • 10% Rewards earned on OPTAVIA Premier orders with an item total over $300.00.
  • 5% Rewards earned on OPTAVIA Premier orders with an item total between $175.00 and $299.99.

Please note that additional OPTAVIA Premier Terms and Conditions apply. To receive the above-referenced benefits and discounts, Premier Members must have an OPTAVIA Premier order processed at least once every 60 days.

The support of your independent OPTAVIA Coach helps keep you on your optimal wellbeing path. Therefore, we recommend staying in regular contact with your independent OPTAVIA Coach throughout your journey to ensure you receive the guidance and support you need to be successful.

Ask your independent OPTAVIA Coach how often they would like you to touch base with them and in what manner (e.g., phone call, email, etc.). Also, ask about what other opportunities are available for you to connect with the OPTAVIA Community at large.

One of the great benefits of OPTAVIA Fuelings is that they may be used interchangeably. Each Fueling has a nearly identical nutritional profile designed by our team of food scientists and refined by our Registered Dietitians and Nutrition Team.

Our clinically proven Optimal Weight 5 & 1 Plan Kit jump-starts your optimal weight journey. It’s fast, hassle-free, simple to follow, and based on the healthy habit of eating six small meals per day — one every two to three hours.

Average weight loss on the Optimal Weight 5 & 1 Plan Kit is 12 pounds. Clients are in weight loss, on average, for 12 weeks.

In addition to Fuelings each day, you’ll learn another healthy habit: how to make a Lean & Green Meal. Lean & Green Meals are an important component of the OPTAVIA Program. Along with our scientifically developed products, Lean & Green Meals help you integrate healthy eating into your life by using fresh and delicious ingredients to make easy-to-prepare dishes. A Lean & Green Meal includes 5 to 7 ounces of cooked lean protein plus three (3) servings of non-starchy vegetables and up to two (2) servings of healthy fats, depending on your lean protein choices. Enjoy your Lean & Green Meal any time of day — whatever works best for your schedule.

You can find a library of more than 200 plan-approved Lean & Green recipes on the OPTAVIA App, available for download in the App (Apple) and Google Play (Android) stores — our go-to resource for our OPTAVIA Community — and on Instagram and Facebook.

Your independent OPTAVIA Coach can help you get started on your journey to Lifelong Transformation, One Healthy Habit at a Time.

On all the OPTAVIA Plans, you’ll practice the healthy habit of eating six small meals per day — one every two to three hours. Start each day with a schedule, allotting specific times for eating your Fuelings and Lean & Green Meal(s). Try to have your first meal within an hour of waking, then eat another meal every two to three hours after that for optimal blood sugar and hunger control. If you know your schedule will shift a little (perhaps on weekends), make sure to shift your fueling times accordingly.

We recommend that you eat all of your OPTAVIA Fuelings and Lean & Green Meal(s) within a 24-hour period, regardless of what time your day starts.

The OPTAVIA ACTIVE Program is designed to work with each Client’s evolving relationship with the Habit of Healthy Motion. Whether they’re already frequent exercisers or ready to embrace exercise, OPTAVIA ACTIVE Plans and Products support each motion victory while keeping Clients moving forward on their transformation journey. Your independent OPTAVIA Coach can help you learn more on how you can incorporate OPTAVIA ACTIVE program with our clinically proven plans.

The Optimal Weight 5 & 1 ACTIVE Plan is designed to work with every Client, whether they’re already frequent exercisers or ready to embrace moderate exercise. On this Plan, your body enters a gentle but efficient fat-burning state by consuming five nutrient dense, high-protein Fuelings, one Lean & Green Meal consisting of lean protein and a rainbow of vegetable choices, and up to two servings of OPTAVIA ACTIVE Essential Amino Acid (EAA) Blend to support healthy muscle development and help activate muscle protein synthesis‡, providing you reassurance that you are protecting your muscles as you lose weight.

‡ These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

If you are on the Optimal Weight 5 & 1 ACTIVE Plan, we recommend you wait to start exercising for 2 – 3 weeks after being on the Optimal Weight 5 & 1 ACTIVE Plan and also check with your healthcare provider before starting any exercise program.

* Official Black Friday Promotion Terms and Conditions apply.This offer requires enrollment in OPTAVIA Premier, our continuous auto-ship program, which is offered at no additional cost to you. When enrolled in Premier, you will be charged the same amount (less any applicable Rewards) for your monthly orders, which will be billed to your default payment method unless you cancel your membership. For additional OPTAVIA Premier Terms & Conditions visit optavia.me/Premier.

** Average weight loss on the Optimal Weight 5 & 1 Plan is 12 pounds. Clients are in weight loss, on average, for 12 weeks.

OPTAVIA Premier Offical Terms and Conditions apply. Offer valid for new customers only. Enrollment in OPTAVIA Premier is required. OPTAVIA Premier is a continuous autoship program; Clients will be charged the same amount (less any applicable Rewards) for their monthly orders, which will be billed to their default payment method unless the Client cancels their Premier Membership.

‡ Appel, L.J., et al., Comparative effectiveness of weight-loss interventions in clinical practice. N Engl J Med, 2011. 365(21): p. 1959-68; Harrigan, M., et al., Randomized Trial Comparing Telephone Versus In-Person Weight Loss Counseling on Body Composition and Circulating Biomarkers in Women Treated for Breast Cancer: The Lifestyle, Exercise, and Nutrition (LEAN) Study. J Clin Oncol, 2016. 34(7): p. 669-76; van Wier M.F., et al., Phone and e-mail counselling are effective for weight management in an overweight working population: a randomized controlled trial. BMC Public Health, 2009. 9: 6; and Donnelly, J.E., et al., Comparison of a phone vs clinic approach to achieve 10% weight loss. Int J Obes (Lond), 2007. 31(8): p. 1270-6.