Backed By Science, Designed For Real Life

We remove guesswork with a simple and convenient, evidence-based approach to help you create the life you want. From how you lose weight and eat — with or without GLP-1s — to how you sleep, move, take care of your mind and more.

Because weight loss works when it’s more than just weight loss.

Independent OPTAVIA Coaches
Independent OPTAVIA Coaches

Personal guidance along every step of the journey

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Supportive Community
Supportive community

A community of people providing real-time encouragement

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Clinically proven plans
Clinically proven plans and scientifically developed products

Tools to support every step of your journey, designed by experts

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Habits of Health® Transformational System
Habits of Health® Transformational System

Simple steps to building habits that support a healthier you

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More than 3 million lives impacted and counting

Our Approach

Our Approach to Health is Backed By Science

Our lifestyle plans — backed by 40+ years of scientific and clinical heritage — are clinically proven to deliver health benefits. Guided by the type of support that can help you lose more weight than dieting on your own*.

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*2019 clinical study where participants who had the support of a coach lost up to 10x more weight* than the self-directed group. Based on the results of a 16-week clinical study, those who participated in at least 75% of their 23 assigned OPTAVIA coaching calls lost 15.2 lbs. compared to 6.7 pounds for those participating in fewer calls.

Our approach to better health is
backed by 40+ years of scientific and clinical heritage

Physician Founded
Physician
Founded
Scientifically Designed
Scientifically
Designed
Clinically Proven
Clinically
Proven Plans

In-House Experts

Our very own dietitians, researchers and behavior change experts

Scientific Advisory Board

Internationally recognized physicians, academic researchers, nutrition and health-related policy experts

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  • Recommended by thousands of healthcare providers
  • 18 randomized controlled trial publications
  • 30+ scientific journal publications
  • 20+ research studies
  • 60+ peer-reviewed scientific abstracts & publications
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My journey setup

Determine your goal and ‘why’ . Connect with your coach . Build healthy habits
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