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Backed By Science, Designed For Real Life
We remove guesswork with a simple and convenient, evidence-based approach to help you create the life you want. From how you lose weight and eat — with or without GLP-1s — to how you sleep, move, take care of your mind and more.
Because weight loss works when it’s more than just weight loss.
Tools to support every step of your journey, designed by experts
More on plans and products
Simple steps to building habits that support a healthier you
More on habits
More than 3 million lives impacted and counting
Our Approach to Health is Backed By Science
Our lifestyle plans — backed by 40+ years of scientific and clinical heritage — are clinically proven to deliver health benefits. Guided by the type of support that can help you lose more weight than dieting on your own*.
How science shapes our program
*2019 clinical study where participants who had the support of a coach lost up to 10x more weight* than the self-directed group. Based on the results of a 16-week clinical study, those who participated in at least 75% of their 23 assigned OPTAVIA coaching calls lost 15.2 lbs. compared to 6.7 pounds for those participating in fewer calls.
Our approach to better health is
backed by 40+ years of scientific and clinical
heritage
Founded
Designed
Proven Plans
My journey setup
Determine your goal and ‘why’ .
Connect with your coach .
Build healthy habits
