Backed By Science, Designed For Real Life
We remove guesswork with a simple and convenient, evidence-based approach to help you create the life you want. From how you lose weight and eat — with or without GLP-1s — to how you sleep, move, take care of your mind and more.
Because weight loss works when it’s more than just weight loss.
![Clinically proven plans](/_ui/desktop/theme-optavia/images/about-us-images/about-clinically-proven.png)
Tools to support every step of your journey, designed by experts
More on plans and products![Habits of Health® Transformational System](/_ui/desktop/theme-optavia/images/about-us-images/about-habits.png)
Simple steps to building habits that support a healthier you
More on habitsMore than 3 million lives impacted and counting
![Our Approach](/_ui/desktop/theme-optavia/images/about-us-images/about-approach.png)
Our Approach to Health is Backed By Science
Our lifestyle plans — backed by 40+ years of scientific and clinical heritage — are clinically proven to deliver health benefits. Guided by the type of support that can help you lose more weight than dieting on your own*.
How science shapes our program*2019 clinical study where participants who had the support of a coach lost up to 10x more weight* than the self-directed group. Based on the results of a 16-week clinical study, those who participated in at least 75% of their 23 assigned OPTAVIA coaching calls lost 15.2 lbs. compared to 6.7 pounds for those participating in fewer calls.
Our approach to better health is
backed by 40+ years of scientific and clinical
heritage
Founded
Designed
Proven Plans