*Average weight loss on the Optimal Weight 5 & 1 Plan® is 12 pounds. Clients are in weight loss, on average, for 12 weeks.

I'm an independent OPTAVIA Coach. Here is my story:

As part of the Optavia mission, Jim & Jennifer (aka J. Freeland) are all about helping you live your best life. Everyone’s journey to optimal health is different. What would be optimal for you? We can guide and coach you along your journey to optimal health. Our motto is “Lifelong Transformation, One Healthy Habit at a Time.” Starting with weight loss, this often leads to all kinds of breakthroughs for a health (body, mind, and finances). Jennifer’s Story: I was obese for over 20 years and diagnosed with Multiple Sclerosis (MS). After trying many other programs and nearly giving up, I lost 50+ pounds despite MS and no exercise with the Optavia Habits of Health Transformational System. Optavia cannot reverse my MS, but I credit it with saving my life and sanity! My husband now coaches others in their journey and I share my story (see before/after pictures). Don't we all need to be the best we can be? Hover over J. Freeland (top) and message us for a free phone consultation.

Built to support every phase and every goal

We understand the struggle and remove guesswork. Build lifelong healthy habits with our guidance, support and science-backed plans.

Because weight loss works when it’s more than just weight loss.

Personal Coach
Supportive Community
Clinically Proven Nutrition Plans
Access to GLP-1 Options (If Clinically Appropriate)*
Habits of Health®

Independent OPTAVIA coaches

Personal guidance along every step of the journey

Supportive community

A community of people providing real-time encouragement

Clinically proven plans and scientifically developed products

Tools to support every step of your journey, designed by experts

Access to GLP-1 options

Weight loss medication (if clinically appropriate) and health provider support in collaboration with LifeMD®*

Habits of Health® Transformational System

Simple steps to building habits that support a healthier you

More than 3 million lives impacted and counting

"I’m growing every day on my journey to optimal health – I owe it all to OPTAVIA!"

– Regina J.
OPTAVIA client & independent coach

"Now, I have a life without limits. I’m grateful beyond words."

– Kim T.
OPTAVIA client & independent coach

"I found both the key to achieving a healthy weight and the tools to transform my entire lifestyle."

– Jen C.
OPTAVIA client & independent coach

Average weight loss on the Optimal Weight 5 & 1 Plan® is 12 pounds. Clients are in weight loss, on average, for 12 weeks.

Set your ‘why’ and map your journey

Connect with your coach and community

With support like this, you can lose more weight than dieting on your own*.

Your personal coach will walk the journey with you. About 90% have been there before as clients themselves.

Thousands of others going through similar journeys

No matter what you are facing, your coach or someone in the community has likely been in your shoes and can help steer you to success.

"I'm doing this for my future self – It's not about the scale."
"I broke free from the "I can handle it alone" mentality."
"My coach and the broader OPTAVIA community are constant pillars of support, reinforcing the importance of connection on this journey."
"You’re in this program for yourself — but certainly not BY yourself."
"My coach stood by my side even when I didn’t think I could succeed. She gave me new tools to help get me where I want to be in this journey."
"I’m a better “everything” because of OPTAVIA. I have one life, and I don’t plan on wasting a single day ... I’ve taken the control back in my life."
"I’m growing every day on my journey to optimal health – I owe it all to OPTAVIA!"
"Now, I have a life without limits. I’m grateful beyond words."

*2019 clinical study where participants who had the support of a coach lost up to 10x more weight* than the self-directed group. Based on the results of a 16-week clinical study, those who participated in at least 75% of their 23 assigned OPTAVIA coaching calls lost 15.2 lbs. compared to 6.7 pounds for those participating in fewer calls.

Simplify your eating habits

Nutrition doesn't have to be complicated. Easy-to-follow, clinically proven plans deliver turnkey nutrition — and help you meet your goals.

Nutrition plans to meet you where you are — and carry you through every stage

Weight Loss Learn more

Achieve a healthy weight

GLP-1 Support Learn more

Get proper nutrition and muscle health support while on weight loss medication*

Maintenance Learn more

Support a healthy weight

View all plans

Scientifically designed products and self-prepared Lean & Green™ meals work together to make healthy eating second nature.

Backed by science
Nutrient-dense products
Pre-portioned
No colors, flavors, or sweeteners from artificial sources
Nutritionally equivalent & interchangeable

Find your plan

Build lifelong healthy habits

Our proprietary behavior change system is designed to support long-term health, well-being and weight loss success.

Our approach to better health is
backed by 40+ years of scientific and clinical heritage

Physician Founded
Scientifically Designed
Clinically Proven Plans

In-House Experts
Our very own dietitians, researchers and behavior change experts

Scientific Advisory Board
Internationally recognized physicians, academic researchers, nutrition and health-related policy experts

How science shapes our program