Coach:
BJ and Kat Strote
OPTAVIA ID 1003170785 
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“Just another diet? Not at all. OPTAVIA is a nutrition-based wellness program that involves a head an...”
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With You Every Step
Lose the weight and make a healthy lifestyle second nature
Start my journey
*Average weight loss on the Optimal Weight 5 & 1 Plan® is 12 pounds. Clients are in weight loss, on average, for 12 weeks.
I'm an independent OPTAVIA Coach. Here is my story:
Just another diet? Not at all. OPTAVIA is a nutrition-based wellness program that involves a head and heart journey on top of weight loss. We will be with you on your journey. As your personal coaches, we are here to guide you and help you develop new habits that lead to lifelong transformation. We will celebrate successes together and work through questions and frustrations. As your coaches, we will be your main point of support but you’ll also be part of the OPTAVIA Community, with thousands of like-minded people that help and encourage each other daily. This program gets your body healthy, as your body enters a gentle but efficient fat-burning state, which is essential for losing weight. OPTAVIA will help you achieve your healthy weight and you will soon see how this is a catalyst for bigger changes. You will discover how to incorporate simple and powerful healthy habits into everything you do. You CAN choose health today. Will you? We are here to help in any way we can.
More than just weight loss
It’s lifestyle change
Physician-founded and coach-guided, our lifestyle plans deliver clinically proven health benefits.
We understand the struggle and remove guesswork. Build lifelong healthy habits with our guidance, support and science-backed plans.
Because weight loss works when it’s more than just weight loss.
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Personal Coach
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Supportive Community
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Clinically Proven Plans & Scientifically Developed Products
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Access to GLP-1 Options (If Clinically Appropriate)*
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Habits of Health®
Independent OPTAVIA coaches
Personal guidance along every step of the journey
Supportive community
A community of people providing real-time encouragement
Clinically proven plans and scientifically developed products
Tools to support every step of your journey, designed by experts
Access to GLP-1 options
Weight loss medication (if clinically appropriate) and health provider support in collaboration with LifeMD®*
Habits of Health® Transformational System
Simple steps to building habits that support a healthier you
*Medical weight loss prescriptions must be provided by a licensed health professional. OPTAVIA does not prescribe or dispense medications.
More than 3 million lives impacted and counting
"I’m growing every day on my journey to optimal health – I owe it all to OPTAVIA!"
– Regina J.
Independent OPTAVIA coach
"Now, I have a life without limits. I’m grateful beyond words."
– Kim T.
Independent OPTAVIA coach
"I’m a better ‘everything’ because of OPTAVIA. I have one life, and I don’t plan on wasting a single day ... I’ve taken the control back in my life."
– Steven H.
Independent OPTAVIA coach
Average weight loss on the Optimal Weight 5 & 1 Plan® is 12 pounds. Clients are in weight loss, on average, for 12 weeks.
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Set your ‘why’ and map your journey
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Connect with your coach and community
With support like this, you can lose more weight —up to 10x more— than dieting on your own*.
Your personal coach will walk the journey with you. About 90% have been there before as clients themselves.
Thousands of others going through similar journeys
No matter what you are facing, your coach or someone in the community has likely been in your shoes and can help steer you to success.
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"I'm doing this for my future self – It's not about the scale."
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"I broke free from the "I can handle it alone" mentality."
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"My coach and the broader OPTAVIA community are constant pillars of support, reinforcing the importance of connection on this journey."
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"You’re in this program for yourself — but certainly not BY yourself."
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"My coach stood by my side even when I didn’t think I could succeed. She gave me new tools to help get me where I want to be in this journey."
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"I’m a better “everything” because of OPTAVIA. I have one life, and I don’t plan on wasting a single day ... I’ve taken the control back in my life."
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"I’m growing every day on my journey to optimal health – I owe it all to OPTAVIA!"
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"Now, I have a life without limits. I’m grateful beyond words."
*2019 clinical study where participants who had the support of a coach lost up to 10x more weight* than the self-directed group. Based on the results of a 16-week clinical study, those who participated in at least 75% of their 23 assigned OPTAVIA coaching calls lost 15.2 lbs. compared to 6.7 pounds for those participating in fewer calls.
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Simplify your eating habits
Nutrition doesn't have to be complicated. Easy-to-follow plans deliver interchangeable, balanced nutrition.
Scientifically designed pre-portioned, nutrient-dense products called Fuelings and self-prepared Lean & Green meals work together to make healthy eating second nature.
Fuelings
Nutrient-dense products designed by dietitians, scientists and physicians. Delivered to your doorstep, it’s a hassle-free way to achieve a healthy weight.
24 vitamins & minerals and BC30™ probiotic cultures
High-quality, complete protein
No colors, flavors or sweeteners from artificial sources
Nutritionally equivalent and interchangeable
Never tire of the same flavor with a variety of options, from breakfast classics like apple & cinnamon spiced oatmeal and golden pancakes to hearty dinner classics, shakes, smoothies, bars and more.
View products
Lean & Green Meals
Self-prepared meals created by culinary experts and dietitians backed by a library of hundreds of healthy recipes catered to your tastes and goals.
Lean protein
Non-starchy vegetables
Healthy fats
Eat your Lean & Green any time of the day, even dine out!
Learn more about Lean & Green4
Build lifelong healthy habits
Our proprietary behavior change system is designed to support long-term health, well-being and weight loss success.
OPTAVIA Plans
Built to support you no matter where you are in your health journey, our lifestyle plans deliver clinically proven health benefits.
Medical Weight Loss Support
Get help from a clinician and GLP–1s
Access to GLP-1 options (if clinically appropriate*) through our collaboration with LifeMD®, nutrient-dense products, personal coaching, habit building and more
Optimal Weight Loss
The path to a healthy weight
Jumpstart your optimal weight journey
Healthy Weight Support
For maintenance and beyond
Manage a healthy weight and work toward optimal health
Our approach to better health is
backed by 40+ years of scientific and clinical heritage
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Physician Founded -
Scientifically Designed -
Clinically Proven Plans
In-House Experts
Our very own dietitians, researchers and behavior change experts
Scientific Advisory Board
Internationally recognized physicians, academic researchers, nutrition and health-related policy experts
- Recommended by thousands of healthcare providers
- 18 randomized controlled trial publications
- 30+ scientific journal publications
- 20+ research studies
- 60+ peer-reviewed scientific abstracts & publications
as seen on
Digital tools to support your journey
Making a healthy lifestyle second nature is easier with the OPTAVIA app
- Access 200+ recipes
- Track your habits
- Log your Fuelings and Lean & Green meals
- Follow your weight loss
- Map your lifelong journey
My Journey Setup
- Determine your goal and ‘why’
- Connect with your coach
- Build healthy habits
