With You Every Step

Lose the weight and make a healthy lifestyle second nature

More than just weight loss
It’s lifestyle change

Physician-founded and coach-guided, our lifestyle plans deliver clinically proven health benefits.

We understand the struggle and remove guesswork. Build lifelong healthy habits with our guidance, support and science-backed plans.

Because weight loss works when it’s more than just weight loss.

Personal Coach
Supportive Community
Clinically Proven Plans & Scientifically Developed Products
Access to GLP-1 Options (If Clinically Appropriate)*
Habits of Health®

Independent OPTAVIA coaches

Personal guidance along every step of the journey

Supportive community

A community of people providing real-time encouragement

Clinically proven plans and scientifically developed products

Tools to support every step of your journey, designed by experts

Access to GLP-1 options

Weight loss medication (if clinically appropriate) and health provider support in collaboration with LifeMD®*

Habits of Health® Transformational System

Simple steps to building habits that support a healthier you

More than 3 million lives impacted and counting

"I’m growing every day on my journey to optimal health – I owe it all to OPTAVIA!"

– Regina J.
Independent OPTAVIA coach

"Now, I have a life without limits. I’m grateful beyond words."

– Kim T.
Independent OPTAVIA coach

"I’m a better ‘everything’ because of OPTAVIA. I have one life, and I don’t plan on wasting a single day ... I’ve taken the control back in my life."

– Steven H.
Independent OPTAVIA coach

Average weight loss on the Optimal Weight 5 & 1 Plan® is 12 pounds. Clients are in weight loss, on average, for 12 weeks.

Set your ‘why’ and map your journey

Connect with your coach and community

With support like this, you can lose more weight —up to 10x more— than dieting on your own*.

Your personal coach will walk the journey with you. About 90% have been there before as clients themselves.

Thousands of others going through similar journeys

No matter what you are facing, your coach or someone in the community has likely been in your shoes and can help steer you to success.

Already know a coach? Search for your coach

Have a question? Connect with a coach

"I'm doing this for my future self – It's not about the scale."
"I broke free from the "I can handle it alone" mentality."
"My coach and the broader OPTAVIA community are constant pillars of support, reinforcing the importance of connection on this journey."
"You’re in this program for yourself — but certainly not BY yourself."
"My coach stood by my side even when I didn’t think I could succeed. She gave me new tools to help get me where I want to be in this journey."
"I’m a better “everything” because of OPTAVIA. I have one life, and I don’t plan on wasting a single day ... I’ve taken the control back in my life."
"I’m growing every day on my journey to optimal health – I owe it all to OPTAVIA!"
"Now, I have a life without limits. I’m grateful beyond words."

*2019 clinical study where participants who had the support of a coach lost up to 10x more weight* than the self-directed group. Based on the results of a 16-week clinical study, those who participated in at least 75% of their 23 assigned OPTAVIA coaching calls lost 15.2 lbs. compared to 6.7 pounds for those participating in fewer calls.

Simplify your eating habits

Nutrition doesn't have to be complicated. Easy-to-follow plans deliver interchangeable, balanced nutrition.

Scientifically designed pre-portioned, nutrient-dense products called Fuelings and self-prepared Lean & Green meals work together to make healthy eating second nature.

Fuelings

Nutrient-dense products designed by dietitians, scientists and physicians. Delivered to your doorstep, it’s a hassle-free way to achieve a healthy weight.

24 vitamins & minerals and BC30™ probiotic cultures

High-quality, complete protein

No colors, flavors or sweeteners from artificial sources

Nutritionally equivalent and interchangeable

Never tire of the same flavor with a variety of options, from breakfast classics like apple & cinnamon spiced oatmeal and golden pancakes to hearty dinner classics, shakes, smoothies, bars and more.

View products

Lean & Green Meals

Self-prepared meals created by culinary experts and dietitians backed by a library of hundreds of healthy recipes catered to your tastes and goals.

Lean protein

Non-starchy vegetables

Healthy fats

Eat your Lean & Green any time of the day, even dine out!

Learn more about Lean & Green

Build lifelong healthy habits

Our proprietary behavior change system is designed to support long-term health, well-being and weight loss success.

OPTAVIA Plans

Built to support you no matter where you are in your health journey, our lifestyle plans deliver clinically proven health benefits.

Medical Weight Loss Support

Get help from a clinician and GLP–1s

Access to GLP-1 options (if clinically appropriate*) through our collaboration with LifeMD®, nutrient-dense products, personal coaching, habit building and more

Medically supported weight loss

Lifestyle Program to Support GLP-1s

GLP-1 Nutrition Support kit

Optimal Weight Loss

The path to a healthy weight

Jumpstart your optimal weight journey

Healthy Weight Support

For maintenance and beyond

Manage a healthy weight and work toward optimal health

Support healthy muscle & motion + sustain a healthy weight

3 & 3 ACTIVE Plan™

View all plans

Our approach to better health is
backed by 40+ years of scientific and clinical heritage

Physician Founded
Scientifically Designed
Clinically Proven Plans

In-House Experts
Our very own dietitians, researchers and behavior change experts

Scientific Advisory Board
Internationally recognized physicians, academic researchers, nutrition and health-related policy experts

How science shapes our program