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We understand the struggle and remove guesswork. Build lifelong healthy habits with our guidance, support and science-backed plans.
Because weight loss works when it’s more than just weight loss.
Personal Coach
Supportive Community
Clinically Proven Nutrition Plans
Access to GLP-1 Options (If Clinically Appropriate)*
Habits of Health®
Personal guidance along every step of the journey
A community of people providing real-time encouragement
Tools to support every step of your journey, designed by experts
Weight loss medication (if clinically appropriate) and health provider support in collaboration with LifeMD®*
Simple steps to building habits that support a healthier you
*Medical advice, treatment, prescriptions, and the overall practice of medicine must be provided by a licensed healthcare professional. OPTAVIA and its coaches do not engage in or provide any medical services.
"I’m growing every day on my journey to optimal health – I owe it all to OPTAVIA!"
– Regina J.
OPTAVIA client & independent coach
"Now, I have a life without limits. I’m grateful beyond words."
– Kim T.
OPTAVIA client & independent coach
"I found both the key to achieving a healthy weight and the tools to transform my entire lifestyle."
– Jen C.
OPTAVIA client & independent coach
Average weight loss on the Optimal Weight 5 & 1 Plan® is 12 pounds. Clients are in weight loss, on average, for 12 weeks.
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With support like this, you can lose more weight than dieting on your own*.
Your personal coach will walk the journey with you. About 90% have been there before as clients themselves.
No matter what you are facing, your coach or someone in the community has likely been in your shoes and can help steer you to success.
Already know a coach? Search for your coach
Have a question? Connect with a coach
"I'm doing this for my future self – It's not about the scale."
"I broke free from the "I can handle it alone" mentality."
"My coach and the broader OPTAVIA community are constant pillars of support, reinforcing the importance of connection on this journey."
"You’re in this program for yourself — but certainly not BY yourself."
"My coach stood by my side even when I didn’t think I could succeed. She gave me new tools to help get me where I want to be in this journey."
"I’m a better “everything” because of OPTAVIA. I have one life, and I don’t plan on wasting a single day ... I’ve taken the control back in my life."
"I’m growing every day on my journey to optimal health – I owe it all to OPTAVIA!"
"Now, I have a life without limits. I’m grateful beyond words."
*2019 clinical study where participants who had the support of a coach lost up to 10x more weight* than the self-directed group. Based on the results of a 16-week clinical study, those who participated in at least 75% of their 23 assigned OPTAVIA coaching calls lost 15.2 lbs. compared to 6.7 pounds for those participating in fewer calls.
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*Medical advice, treatment, prescriptions, and the overall practice of medicine must be provided by a licensed healthcare professional. OPTAVIA and its coaches do not engage in or provide any medical services.
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Our proprietary behavior change system is designed to support long-term health, well-being and weight loss success.
Physician Founded
Scientifically Designed
Clinically Proven Plans
In-House Experts
Our very own dietitians, researchers and behavior change experts
Scientific Advisory Board
Internationally recognized physicians, academic researchers, nutrition and health-related policy experts
Digital tools to support your journey
Already know a Coach? Search for your Coach
Have a question? Connect with a Coach
